U P W O R K
New Design System
Translated Upwork’s new brand guidelines into a cohesive, scalable design system to create a consistent brand experience while giving teams the tools to move quickly and efficiently. Established visual principles, templates, and creative frameworks that could flex across paid media, video, lifecycle, product, web, and partner channels.
U P W O R K
Brand Videos and Paid Social Creative
How video creative came to life with the new design system.
Art direction, concept development, storyboarding, on-screen graphics, and creative team lead.